Big Data Ldn
Join the Data Revolution.
Business and society are being disrupted by the process of Digital Transformation, whereby traditional industries find their business models and corporate cultures threatened by revolutionary ideas and techniques pioneered by the technology giants of Silicon Valley. As a result, the effective use of data is now a top priority in business, with data becoming the new currency IT and business leaders are hungry for insights; they want to learn from the internet giants and from data pioneers in traditional organisations. There’s no substitute for learning from peers and from experts in person but there was no open access, democratic event in this space in the UK. Big Data Ldn. was launched to answer this need.
We were asked to create an identity, credibility and a visual shorthand that the target audience of
potential speakers, sponsors and delegates would readily understand and engage with.