Trafficmaster Branding

Intelligent driving.

Trafficmaster, one of the UK’s leading journey management companies had lost its way in the plethora of emerging satellite navigation brands. A comprehensive re-branding and re-positioning was required if Trafficmaster were to, rightly, stand above their so-called competitors.

We introduced the theme of ‘Intelligent Driving’ supported by a new contemporary identity that could be rolled out across all communication channels. Whilst unique this branding also stayed true to the Trafficmaster worldwide group vision and identity.