World Retail Congress
Where Ideas go Global
The World Retail Congress brings together the leaders of today’s global retail industry – from domestic and international powerhouses to game-changing start-ups and disruptors. They are united in their focus on understanding and serving today’s consumers, and ensuring that their businesses change and innovate at the break neck speed necessary to survive and thrive. The Congress provides an unrivalled high-level forum for senior retailers to learn, share insight, form powerful connections and shape the retail future.
We were asked to help rejuvenate the brand. To help shake off a preceived image of an ‘Old Boys Club’ with connotations of elitism and tradition. To move to a position more in line with modern ideals of accessibility, transparency, honesty and progression.